Your 4-Week Digital Marketing Journey at IDTI

Get ready to dive into the world of digital marketing, where learning is exciting, hands-on, and anything but boring! Our 4-week program is packed with everything you need to turn your passion into a profession – FAST!

Month 1: The Digital Foundations

Step into the world of digital marketing with a hands-on, beginner-friendly approach. In Month 1, you’ll build a strong foundation by mastering social media essentials, creating impactful content, and working on real-world projects. This is where your journey begins to become job-ready in just three months.

Week 1

Day 1: Introduction to Digital Marketing
Let’s start at the beginning – what is digital marketing, and why is it the game-changer every business needs?

Day 2: Social Media Marketing
Master the art of engaging your audience across platforms. Likes, shares, and comments... we’re coming for you!

Day 3: Google Business Profile Creation
Get your hands dirty creating and optimizing a Google Business Profile. Think of it as the digital front door to any business.

Week 2

Day 1: Introduction to Meta Business Suite
Meet the tool that makes managing Facebook and Instagram a breeze. We’ll show you the ropes.

Day 2: Instagram and Facebook Marketing Strategies
Learn what makes people stop scrolling and start engaging. Spoiler alert: you’ll be creating thumb-stopping content!

Day 3: Pinterest and LinkedIn Growth
Explore two underrated goldmines for brands. Whether it’s pins or professional connections, we’ve got you covered.

Week 3

Day 1: Comprehensive Canva Guide
Don’t worry if design feels scary. By the end of the day, you’ll be creating visuals that pop.

Day 2: Crafting Compelling Social Media Copy
Words that sell, connect, and go viral – we’ll teach you how to write them.

Day 3: Creating a Content Calendar and Post Bucket
Say goodbye to last-minute content panic! Learn how to plan posts like a boss.

Week 4

Day 1: Introduction to Content Creation
It’s time to unleash your creativity. Blogs, videos, posts – let’s make them unforgettable.

Day 2: Visual Storytelling Through Pictures and Videos
They say a picture’s worth a thousand words, but you’ll learn how to make it worth a million likes.

Day 3: Live Project
This is where it all comes together. Work on a real project, present your ideas, and get feedback.

What’s in it for You?

Learn from the pros.

Build real-world skills.


Walk away with a portfolio that screams “hire me!”





Month 2: Mastering Advanced Online Presence and SEO

Week 5

Day 1: WordPress Website Creation
Learn to create stunning, functional websites using WordPress – no coding required!

Day 2: How to Start Blogging
Discover the secrets of crafting engaging blogs that drive traffic and connect with readers.

Day 3: Understanding E-commerce Website Creation
Step into the world of online stores and learn how to build e-commerce websites that convert.

Week 6

Day 1: Search Engine Optimization Overview
What is SEO, and why does it matter? Get the answers and start optimizing!

Day 2: On-Site SEO Optimization
Learn how to make every page of your website search-engine friendly, from meta tags to content.

Day 3: Off-Site SEO Optimization
Go beyond your website and explore strategies like guest blogging and social bookmarking.

Week 7

Day 1: Local SEO Optimization
Become a pro at helping businesses rank locally, perfect for small businesses.

Day 2: Google Search Console
Master this essential tool for tracking your website’s performance on Google.

Day 3: Google Analytics
Learn how to measure what matters with analytics and make data-driven decisions.

Week 8

Day 1: Backlinking
Unlock the power of backlinks to improve a website’s authority and ranking.

Day 2: Advanced SEO Tools
Explore tools like SEMrush, Ahrefs, and Moz to take your SEO game to the next level.

Day 3: Live Project
Put it all together by working on a real-world SEO project and presenting your results.

What You’ll Achieve by Month 2:


Build and manage professional websites.

Master the art of SEO to drive organic traffic.


Use industry-standard tools to measure and optimize performance.

Complete a live project to showcase your skills.






Month 3: AI Tools, Ads, and Career-Ready Skills

Month 3 is where everything comes full circle. Learn the art of creating ads that convert, explore cutting-edge AI tools, and craft your personal brand with presentation skills and a polished CV. Get ready to step into the professional world with confidence!

Week 9

Day 1: Instagram Ads and Goals
Understand the anatomy of Instagram ads, from boosting posts to driving sales. Discover how to set campaign goals that matter.

Day 2: Facebook Meta Ads and Types
Dive into Facebook ads, exploring various formats and targeting strategies that get results.

Day 3: Practical Session
Roll up your sleeves and create live ad campaigns under expert guidance.

Week 10

Day 1: Social Media Marketing AI Tools
Learn how AI can simplify and supercharge your social media campaigns. From content scheduling to analytics, discover the best tools.

Day 2: Design and Video Tools
Master AI-powered tools to create stunning visuals and videos effortlessly. Think Canva AI, Descript, and more.

Day 3: SEO AI Tools
Explore AI-driven solutions for keyword research, competitor analysis, and SEO content optimization.

Week 11

Day 1: Developing Effective Marketing Presentations
Learn the secrets to creating presentations that are professional, persuasive, and impactful.

Day 2: Presentation Skills and Storytelling Techniques

Discover how to captivate your audience with storytelling, design, and delivery tips.

Day 3: Creating the Presentation
Put it all into practice by building a standout marketing presentation.

Week 12

Day 1: Project Presentation
Showcase your hard work by presenting your final project to a panel of experts.

Day 2: Exam
Test your knowledge with a comprehensive exam that validates everything you’ve learned.

Day 3: Recap
Revisit the key takeaways from the entire program and prepare for your next big step – your career!

What You’ll Achieve by Month 3:


Hands-on experience with ad creation and AI tools.

The ability to create professional marketing presentations.


A polished project portfolio to impress employers.

A solid foundation to kickstart your digital marketing career.




Let’s connect and Start your Digital Career Growth Journey!